Website Promotion: 21 Reasons Why The Next Site I Visit Could Be Yours (Part 2)
By Steve Nash
You spend so much time promoting your site, but why, exactly, do you visit someone else's site?
So here are those twenty one reasons why I visit a web site. Why not make at least one of them a reason that people visit your website. (Continued from part 1.)
09. My Friend Recommended the Site to Me
You see those links on a site that say: 'Like our site? Tell a friend!' Well, they work. People like to recommend a great site to their friends - they gain kudos and respect. So why not make it easy for them to recommend your site to their friends. Again, you can get a simple bit of JavaScript or PHP code that will let you do this.
10. To Meet or Talk With Others
What a reason to visit a - to meet others, to share your interests, and swap information! People meet via online message boards, forums, online communities - and doing so generates a great deal of site traffic. (These visitors often return again and again!)
Many community-building tools are free, but you will need to promote heavily to get your community started, and you will need to consider just how you go about moderating the discussions too.
11. I Read a Blog
It seems that every woman and her dog is starting a blog right now (blog: a web log). And these personal sites contain information about anything and everything. Even big corporate companies have got in on the act. The truth is, though, if you write a good blog you will get people returning to your site. (This is not as easy as it sounds, however.)
12. I Saw the URL Somewhere
Now where did I did see that URL? (URL = address.) Did I see it on someone's T-shirt, or on the side of a car? Did I see it on a letterhead or business card? Did I see it on a tie pin or broach? Did I see it on a computer's screen saver, or an electronic Christmas card? How about a bill-board or on TV? Did I see mention of it on a restaurant's guest book?
Get the idea! Put your URL everywhere possible.
13. I Read a Site's Newsletter
I subscribe to many
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